Urban Starter
A one-room exhibition space that changes its subject every six weeks and its identity never.
ENGAGEMENT
Identity, Programme
SECTOR
Culture
ENTERED
Feb 2024
STATUS
Archive
POSITION
Sable House holds one show at a time. The identity is a frame that recedes as soon as work is hung.
The programme changes; the frame does not. That constancy is the whole brand.
IDENTITY
The mark appears once at the threshold and once in print. Inside the room, it does not appear at all.
APPLICATION
Wall labels are 18px on card, left-aligned, with the credit line as quiet metadata beneath.
The programme print runs one show per spread: display title, dates, and a single paragraph.
GUARDRAILS
Never let the accent survive past the closing date. Never set the venue name larger than the work.
THE VOICE
- Name the work, the maker, the year.
- Let the wall label end early.