Meridian Field — geo-estate equity
We read the ground before anyone signs for it.
Three ground trades under one badge: excavating, home inspection and land surveying. One crew that reads the dirt before anyone signs for it.
ENGAGEMENT
Positioning, Identity
SECTOR
Geo-Estate Equity
ENTERED
Jan 2026
STATUS
Current
The Ground Comes First
Every property transaction turns on a question nobody in the room can answer: what is actually under it. Meridian Field answers that question three ways and signs its name to all three.
The competition sells a single trade and refers out the rest. Meridian holds the whole ground read — dig, inspect, survey — so the record has one author and one liability.
Three Trades, One Badge
Each service carries its own struck badge in the family: same shape language, same type, one changed line. Sub-brands are not permitted — the badge is the proof of one crew.
Excavating
Make room for us. Good thing we also do excavating.
- Site clearing and grade
- Footings and trench
- Haul-off and backfill
Home Inspection
Home inspections are our middle name. Not really. If it was, that'd be weird.
- Structure and footing read
- Moisture, drainage, grade
- Signed, dated findings
Land Surveying
Land surveying on call. Can't get that much nicer than that. We love it. Land.
- Boundary and topographic
- Stake-out to the grade plan
- Filed to county record
Who Calls Us
Three registers of buyer, one register of voice. What changes is the finding we lead with, never the tone.
WHO THEY ARE
Under contract, ten days of diligence left, and no idea what the crawlspace holds.
WHAT THEY WANT
A finding they can hand to a lender without a translation.
WHAT WE SAY
We inspect it, we date it, we sign it. You get the record, not an opinion.
Best of the Best Is a Record, Not a Claim
Superiority is asserted nowhere and evidenced everywhere: the turnaround, the certification, the fact that the report is signed. If a claim cannot be dated, it does not ship.
The Palette
Struck ink on bone, one earth neutral, one instrument blue, and Marker held back for the single thing that matters in a view.
Bone
#F7F0E8
The paper. Every badge is struck on it.
Ink
#262932
Type, linework, reversed fields.
Marker
#D95648
One element per view. Never a background wash.
Moss
#B9B8AC
Earth neutral — plates, fills, quiet states.
Level
#5A6979
Instrument blue. Data and metadata only.
DISPLAY
Overleve Sans — 400
Set 42–74px, tracking +0.015em. One display line per screen.
BODY
Overleve Sans — 300
18px / 1.74. Measure held to 54 characters.
META
Overleve Sans — 300
11–12px, tracking +0.3em, uppercase. Labels and status only.
The Voice
Dry, dated, and short. The joke never delays the finding.
- Say what was measured and when.
- Plain nouns: grade, footing, boundary, load.
- One joke per page, dry, never at the client's expense.
The motto badge is the one place the humour is allowed to lead. It goes on caps, stickers and the back of the truck — never on a report.
What the Badge Will Not Do
The badge is never rotated off its own arc, never split from its wordmark, never set over photography, and never rendered in more than the struck colours.
Marker is one element per view. A second accent, a gradient, or a drop shadow retires the badge from that piece entirely.