ThirstyVikings
“SLAY THE THIRST”
Stay thirsty, Vikings. The Thirsty Viking is everything you really want from a vendor and from a brand — an identity that appeals to the senses.
ENGAGEMENT
Identity, Brand Guide
SECTOR
Hospitality
PROJ ID
TV 2026
VERSION
1.0
POSITION
The aspects of this branding identity appeal to the senses: the taste of quality, the feel of masculinity, the voice of a viking, and the feminine accenting to balance the creative process.
The rough and the rigid are matched with the colorful and the playful — a layout you can experience, not just read.
IDENTITY
The linework is meant to demonstrate the complex ideas that are balanced with simplicity.
APPLICATION
The Thirsty Viking is the crux of what it means to be a modern brand with a strong identity.
The typeface hierarchy gravitates to play well together: Boucherie Flared carries the logotype, Grovana Medium Rough takes the headline, Antarctican Mono pulls the placement together through balance.
GUARDRAILS
Three colors print flat and do the whole job — BRUTE, FORCE, and A GOOD PLUM. No fourth value is ever introduced.
Marks
One viking, four ways to show him. The mark never changes; only the ground does.
Type
PRIMARY / LOGOTYPE
Boucherie Flared — Regular
The primary brand font. Carries the logotype and the display line.
HEAD / SUBHEAD
Grovana Medium Rough
Headlines and subheads. Rough on purpose — never cleaned up.
PARAGRAPH + BODY
Antarctican Mono — Medium
Paragraphs and blurb copy: thoughts, opinions, announcements, docs and design.
Palette
Three values, printed flat. Tap a swatch to copy its hex.
Voice
- Slay the thirst — say it like you mean it.
- Something rough around the edges, something a little bit new, something timeless.
- Brutal, fun, and rewarding — type with expression.
Deliverables
- Primary logo mark
- Wordmark logo
- Stylized monogram
- Brand icon
- Color palette
- Typeface hierarchy