Lindsey of Eden
A rowing programme whose identity had to read at 400 metres and at 40 millimetres.
ENGAGEMENT
Identity, Kit
SECTOR
Sport
ENTERED
Jan 2025
STATUS
Archive
POSITION
Vantage Eight is a training programme with a public face twice a year. The brand carries both without switching costume.
Legibility at distance sets every decision: two values, one stripe, no detail below 40mm.
IDENTITY
The blade is the mark. On paper it appears as a single stripe at a fixed 18% of the container width.
APPLICATION
Kit uses two values only. The crew marker is the sole accent and appears once per garment.
Results are set as a register: crew, split, margin — 18px, no ornament.
GUARDRAILS
Never add a secondary emblem. Never tint the stripe for a sub-squad.
THE VOICE
- Publish the split. It is the whole story.
- Name the crew before the club.